Just a few short years ago it wasn't easy to put streaming audio on your web site. In fact, most of the time you needed a special server for the options that were available.
Thanks to Flash allowing a type of streaming audio, that's all changed and putting a streaming MP3 on your web site is now quick and easy. So instead of "how?" the question is, "why?"
While some people put music or messages on their personal web sites for the fun of it, speaking strictly from an ecommerce standpoint, the reason to put audio on your web site is to increase sales or sign-ups.
In test after test, a website with a message you can listen to will beat out a "silent" web site. Some experts think it's because hearing a voice connected to a web site adds credibility -- and the more trust a web site visitor feels, the more likely they are to take the action desired by the merchant.
Maybe you now believe it's easy to put audio on your web site, and you believe it will increase sales and sign-ups, but what about if you don't have your own product? How can you take advantage of a talking web site?
Do you promote someone else's product as an affiliate? Many affiliate programs offer emails and banners to promote their products. And sure, you can use those.
But if there are hundreds or thousands of affiliates for a product, how can you stand out from the crowd if all you're doing is using the same promo materials as everyone else?
One way would be to offer audio reviews of the products.
You don't need pro-quality equipment because it's better if you come across as "the guy (or girl) next door" who just wants to tell you about this cool new widget you found.
And you don't need "internal" knowledge of the product -- all you're doing is letting people know what you like about the product, you're not there to create a comprehensive audio tutorial.
One thing you'll probably want to do in order to create a good quality audio review is to write a script of your review. You don't want it to sound as if you're reading, so be sure and write the way you talk.
If you still sound stilted, just write down a list of "bullet points" you want to cover and wing it. With the list you'll still be able to stay on track -- a rambling stream-of-consciousness is not what you want.
Someone who makes it a priority to create audio reviews of new products could possibly carve out a nice little niche and stand apart from the crowd of "me-too" affiliates.
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