Saturday, December 1, 2012

Build Your Business Online - Is it the Tools Or Your Website Causing the Problem?


You've decided you want to add audio to your website to improve the visitor's experience. You made your decision because your visitor's experience is important to you plus you realize the better your visitor's experience the better your conversion. Audio is a win-win.

However, when you decided to act on your decision you quickly discover you had more questions than answers. You probably wondered:

How do I create the audio recording? How do I get the recording to play on my website? Is there a way to get an audio recorder on my website so all visitors can listen to the recording without leaving the page?

There are a number of ways to create your recording. You can download free software and use a USB headset to create your recording using your own computer. You can use a phone service including free ones that allow you to call the phone service and make your recording.

Once you make your recording you either have an audio file on your computer or you download your audio file from the recording service. To use the audio file on your website you will want an mp3 file. Some of the phone services provide a wav file instead. When that happens you will need to convert your file to an mp3 file.

Now it's time to connect the audio file to your website. This is the point where many a website owner will encounter some frustration. There are a number of tools you may have used to create your website. Perhaps you have a WordPress website or a Joomla website or some other type of website. Some website platforms are easier than others when it comes to adding an audio player to your website.

When it comes to using your website to build and promote your business I say pick your battles and base your decisions on their financial merit. If you aren't making money from your website at this point I'd wait until the dollars you invest in your website are returned by a factor greater than one. Then if you're having trouble overcoming the technical challenge of figuring out how to add an audio recorder on your website rather than wasting valuable time on it I'd go to a paid service that creates this html code for you so all you have to do is insert the code on your webpage and presto you have an audio player.

Until you get to the point where your website is profitable simply upload your audio file to your website then create a link on the page where you want the audio played to the audio file. When the visitor clicks on the link a new page will open and the default player on the visitor's computer will provide a recorder for the user.

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