Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you're into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I'm listening to something I'm say or if I'm listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you're listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I've done it ever since the beginning and I think it's good and kind of adds excitement at the very beginning of the interview and that's how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let's say you're listening to an audio interview for stuff that you're going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

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Should I Give My Interviews Away For Free Or Should I Sell Them?

My motto which I have found to be very effective is to just give the information away for free.

If you go to my web site you'll see over 150 hours of audio interviews on business experts, marketing experts and copy writing experts, for FREE.

Many times people say that I'm crazy. They ask "why are you giving this information away for free?"

In the internet world and the advertising world you're fighting for mind share.

Giving information away for free works. People like free stuff, as long as it's good quality free stuff and there is value in it.

My strategy is to build credibility by giving first.

If I can give away a very high-end quality interview, that provides answers to my listeners on a subject, I have positioned myself number one as an interview expert, who's honest and providing value, where others in my field, may be charging thousands of dollars for the same information.

I'm giving it away for free and I have a chance to be listened to and to build a relationship with the listener.

So, by giving it away for free, you get all those benefits. Once you have a relationship with your listeners, you have an opportunity to sell them something. But the trust must come first.

Remember, you are fighting for time with your prospect. And if you are competing with a competitor that is charging for the same or lesser quality information and you are offering it for free, you will win every time.

Try it. It works.

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Online Audio Advertising - The Top 2 Reasons to Use Audio Marketing For Your Internet Business!

Online audio advertising is a very popular internet marketing technique that many in the online and home based business industries are hearing about, but is it really effective? Yes, it absolutely is! The most successful websites that you see anywhere you look on the internet will all usually have some form of audio advertising somewhere on their pages.

Here are the Top 2 Reasons that Online Audio Advertising is a Smart and Effective Marketing Tool:

1- Establish Trust and Relationship with Customers: Incorporating audio into your online marketing campaigns helps the visitors to your websites feel more comfortable with you and your business, especially when it is of yourself talking. By hearing your voice they will get to know you as a person and become more comfortable with you and your personality and then feel more inclined to look further into your business opportunity or products that you are marketing.

2- High conversion rates: Online audio advertising has a very high success rate for not only building and establishing trust and recognition with the visitors to your websites, but even more importantly, converting those listeners and visitors to either buyers and/or new team members for your company!

Conclusion:

Online audio advertising is a great, proven and highly effective way to improve and build upon your existing online business. Studies from both split testing and website analytics have shown Internet Marketers all over the world, that adding audio advertising to your online marketing efforts is definitely a technique that can improve your marketing efforts, online business, sales and ultimate success!

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Build Your Business Online - Is it the Tools Or Your Website Causing the Problem?

You've decided you want to add audio to your website to improve the visitor's experience. You made your decision because your visitor's experience is important to you plus you realize the better your visitor's experience the better your conversion. Audio is a win-win.

However, when you decided to act on your decision you quickly discover you had more questions than answers. You probably wondered:

How do I create the audio recording? How do I get the recording to play on my website? Is there a way to get an audio recorder on my website so all visitors can listen to the recording without leaving the page?

There are a number of ways to create your recording. You can download free software and use a USB headset to create your recording using your own computer. You can use a phone service including free ones that allow you to call the phone service and make your recording.

Once you make your recording you either have an audio file on your computer or you download your audio file from the recording service. To use the audio file on your website you will want an mp3 file. Some of the phone services provide a wav file instead. When that happens you will need to convert your file to an mp3 file.

Now it's time to connect the audio file to your website. This is the point where many a website owner will encounter some frustration. There are a number of tools you may have used to create your website. Perhaps you have a WordPress website or a Joomla website or some other type of website. Some website platforms are easier than others when it comes to adding an audio player to your website.

When it comes to using your website to build and promote your business I say pick your battles and base your decisions on their financial merit. If you aren't making money from your website at this point I'd wait until the dollars you invest in your website are returned by a factor greater than one. Then if you're having trouble overcoming the technical challenge of figuring out how to add an audio recorder on your website rather than wasting valuable time on it I'd go to a paid service that creates this html code for you so all you have to do is insert the code on your webpage and presto you have an audio player.

Until you get to the point where your website is profitable simply upload your audio file to your website then create a link on the page where you want the audio played to the audio file. When the visitor clicks on the link a new page will open and the default player on the visitor's computer will provide a recorder for the user.

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Marketing Tips For Getting Started With Audio Interviews

When it comes to audio interviews, the best marketing tips and ways to get started in my opinion is to just simply do an interview for fun. I think, like public speaking, a lot of people have the fear of getting up in front of people and speaking in public. Well, I bet a lot of people have that same fear just talking on the phone. I'm pretty comfortable just talking on the phone, so I would tell anyone who is afraid of doing an audio interview by phone, the best thing they could do is just do one. Interview your mother. Interview your brother.

You're going to need some equipment. I would go out and get a digital recorder. You can get one from Radio Shack, or you can go onto eBay. You can go to any electronics store. I got mine from Circuit City, and I'll talk about the type I'm using.

Buy a device that allows you to record digital audio, and then think about if you're in a business or you're in a profession where you have someone that you look up to who is an expert in your industry, just email them and ask them, "Would you be willing to do an interview?" You don't even have to have an ulterior motive. You can just say you're practicing with your new digital recorder, and you'd like to learn some stuff from this expert. Just ask them to do an interview.

I think if you can just do one interview, even if it's for practice, or even if it is something for money and be able to do the interview, be able to record, be able to get the recording off your digital recorder, be able to get it on to your computer, be able to do just a little bit of editing. You don't even have to know how to do the editing, and be able to convert it into an audio. I'll be sharing some tools, some online services that will help you do that, that make it very easy.

So, my advice would be just to do one. That is the best way to get started is to just make some movement. So, anyone who is afraid, just get started. Get it going. Do something. Doing nothing isn't going to do you any good.

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How to Start Internet Radio - The Essentials and Platform

Online audio streaming is the way to go in this day and age - it frees you from the limitations of traditional radio broadcasting. Here's why it's a good idea to start internet radio broadcasting:

1) It does not matter where you are situated in the world. You can reach people in Beijing from as far away as California.

2) The costs of broadcasting over the internet are lesser than traditional radio.

3) You can offer more than audio - text, images, as well as interactivity in the form chat rooms, for example.

4) There are a range of genres available to you, especially with music.

Essentials

The things you will need to start internet radio broadcasting include: CD player; mixer, assorted recorder/editor; ripper; microphones; dedicated computer with encoder; digital audio card; outboard audio equipment and streaming media server.

Delivering Audio

Here are the steps involved in sharing audio over the internet.

1) With the help of a sound card, the content is provided to an encoding computer which translates it to make it suitable for streaming. The encoder works by compressing the incoming info to make it fit for passing over the internet.

2) The audio is forwarded to a server that uses a high bandwidth connection.

3) The audio is then provided to the player/plug-in by the server. The player converts it into sound.

Audio is delivered online by two methods: streaming and downloading. With streaming, the encoding system makes the audio streamable; the server makes sure that it is available and the player retrieves the file(s). In a live broadcast, both the encoder and streamer are at work at the same time.

Platform

Take your time in choosing a platform to start internet radio. There are several things to consider while selecting an audio streaming platform. Here are some things you should keep in mind:

- Number of Stations: The first thing to consider is the number of stations you want to broadcast. This may be an easy thing to do if your are just looking to create a personal station where you share your music with the world. But, it may need more thinking if you are looking to create different types of stations on a tight budget.

- Storage Space: Estimate the amount of storage space you will need.

- File Size: File size is important if you are looking to upload large-sized files. You may have to spend money on getting a plan that enables uploading of large files.

- Streaming Playlist: Do you want to buy a plan that allows playlist streaming?

- Advertising: Think about the opportunity to profit through advertising.

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